DISHANT BANGA

·         Developed ML models using Python(pandas, numpy, Matplotlib ) for customer clustering and propensity scoring, improving marketing personalization and increasing customer retention by 22%.

·         Leveraged SQL for complex data querying and analysis and developed robust data models to support business intelligence initiatives and enhance decision-making processes.

·         Designed and implemented advanced analytical solutions using Python(pandas) and SQL, including targeting strategies, segmentation frameworks, campaign performance, and predictive modeling for various clients.

·         Built Tableau dashboards, reducing reporting time by 30% and enabling real-time data-driven decision-making.

·         Developed A/B testing frameworks to evaluate AI-driven solutions, optimizing customer experience.

·         Managed and optimized SQL and Snowflake databases, processing millions of records, reducing manual effort by 50%, and improving data integrity.

·         Conducted data storytelling sessions for translating complex analytical findings into actionable insights, increasing stakeholder engagement by 25% by plotting the data points and finding in a dashboard using Tableau.

·         Led 5+ high-priority projects and delivered insights that improved customer engagement and retention by 20%.

·         Conducted performance analysis on marketing campaigns, assessing efficiency, incremental impact, and ROI to optimize spending and targeting using Python(pandas, numpy, Matplotlib), SQL and Tableau.